Boxercraft Unveils Cutting-Edge Styles and Decoration Options

Aug 27, 2008

Boxercraft's Happening Hoodie (style V56) is made from 4-ounce 100% cotton flannel or patchwork madras and features a full-front zipper and kangaroo pocket.

Atlanta-based Boxercraft is introducing two new apparel trends at ISS Atlanta, Sept. 11-13. The spiritwear company’s Happening Hoodie is available in zebra and leopard prints, as well as houndstooth and madras flannel. “Novelty prints on tops are a big apparel trend that is on the rise,” says Luiza Raposo, marketing associate. “This hot style is gaining popularity among people everywhere.”

Apart from trendy tops, Boxercraft’s bottoms also are growing in popularity. The sporty Athletic Pride Pant comes in four styles with the option to customize the leg print in any complementary color as well as the taping. “Tone-on-tone coloration is a decoration trend that is sure to appeal to cutting edge customers,” Raposo says. Besides the Pride Pant, the company carries an array of bottoms, including the Women’s Board Short, Touchdown Capri, MVP Pant and First Place Fleece Short. These styles can be printed with basketball, soccer, dance and cheerleading designs, and more. — H.H.

Visit Boxercraft at booth #726 at ISS Atlanta.

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